Branding is not everything. This is my rule for all the things I buy.
But there are rare exceptions when I do feel adventurous and splurge on products that will cost me more than a thousand pesos. Weeks ago, I ran out of emulsion and since I was in a hurry to buy ANYTHING, I ended up going to a Laneige shop in SM Megamall. Since I have had weirder skin since pregnancy (which remained so after a few months after loss), I thought I should buy the "Sensitive" variant of Laneige's Balancing Emulsion.